Advertising
2012
Simply Energy!
The new corporate creativity takes off
The new image replaces the advertising page devised in 2007. A fresh, light communication style, based on the use of icons, able to convey a sense of immediacy and simplicity.
The subject consists of a free interpretation of the “energy” concept, put together by a pool of outstanding creatives: children!
An engaging, simple yet not commonplace perspective. An iconographic message, viewed by those who embody the future and believe in it.
The new claim, “simply energy” explicitly and effectively refers to the original perspective.














